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Service Marketing for the Masses

Posted on 26 July 2008 | 12:00 am by

When it comes to various business routes, it is a service on its own. Service marketing is somewhat similar to standard marketing but it is best explained to see how it stands out from traditional marketing practices.

There are several major differences, including:

   1. The buyer purchases are intangible

   2. The service may be based on



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