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Mountain Dew Green Label opens up an urban art gallery in Amsterdam

Posted on 20 August 2014 | 4:32 am by Popsop Staff

In an attempt to engage more young European consumers, PepsiCo’s billion-dollar brand, Mountain Dew, is teaming up with the provocative Dutch art group Chaotic Bastards who will curate and crowdsource an art gallery in Amsterdam showcasing the works of street artists. The exhibit called The Green Label Gallery will be hosted at Museumplain and coincide […]

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