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Just 28% of brands considered meaningful by global consumers, Havas Media finds

Posted on 30 April 2015 | 9:26 am by Popsop Staff

If in 2013 global consumers didn’t mind that 76% of commercial brands had disappeared, in 2015, this figure slightly decreases to 74%. Overall, the Havas Meaningful Brands study 2015 has proved the trend: most brands across the world lose ability to be perceived as useful or meaningful and to effect people’s lives. The most skeptical […]

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