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Japan, Switzerland and Germany have the strongest “country brands” in 2014-2015, FutureBrand has researched

Posted on 21 November 2014 | 5:11 am by Kate Belan

This week the global brand consultancy FutureBrand, part of Interpublic Group, have released the sixth annual Country Brand Index 2014-2015 report that ranks 75 countries by seven perceptional dimensions, such as: awareness, familiarity, preference, associations, consideration, decision/visitation and advocacy; where the main factor—associations—is weighted across six more related attributes of status and experience (Value System, […]



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