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Nielsen has measured how pop music influences brand memorability 

Posted on 11 February 2015 | 3:13 am by Popsop Staff

Just a week before the recent Grammy Awards, the global market research company Nielsen conducted a study on how highly acclaimed music impacts the effectiveness of the brand advertising, and also compiled two lists of top 10 ads featuring well-known songs—popular among the U.S. general public (age 18-49) and Millenials (18-34). The team looked at […]

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