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48% UK online shoppers migrated to Android mobile platform in 2014, Nielsen reports

Posted on 8 October 2014 | 2:35 am by Popsop Staff

Global research company Nielsen has found that over the last 12 month around 48% of online shoppers have switched from desktop and laptops platforms to mobile devices (Android data only). The number of  user visiting retailers’ site from desktop devices has decreased by almost 20%. Those retailers who managed to provide the best user experience […]

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