Popsop. Packaging

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Popsop hits the Russian market with its first-ever training event in Moscow: Practicum by Popsop, 10th of April (Photo)

Posted on 15 April 2014 | 6:02 am by Kate Belan

Popsop is happy to announce the successful launch of its inaugural educational event, Practicum by Popsop, which took place in Moscow on the 10th of April at British Higher School of Art and Design. The event “Design and Business. Part 1” gathered together 49 marketing and design professionals working in the FMCG sector in client […]

IMB presented 50+ short films that ran just once during Masters

Posted on 14 April 2014 | 10:51 pm by Anna Sanina

As a sponsor of the Masters Golf Tournament 2014 (7-13 of April) IBM has unveiled a striking video campaign entitled “Made With IBM,” which included 62 different 30- to 60-seconds commercials that ran just once. IBM invited three filmmakers—Jesse Dylan, Joe Pytka and Doug Pray—who went to 17 countries in March to shoot the company’s […]

WWF compares endangered animals to Snapchat photos

Posted on 14 April 2014 | 10:50 pm by Anna Sanina

The WWF continues to raise awareness of the plight of endangered species in select countries. This time the organisation’s Danish branch has joined forces with local UNCLEGREY and Turkish agency 41? 29! to launch the #LastSelfie campaign using contemporary trends to reflect serious issues. In its new video the WWF has compared the threat of extinction […]

Kirin highlights the taste of the new drink through miniatures

Posted on 11 April 2014 | 3:44 am by Anna Rudenko

Japanese beer brand Kirin is promoting a new range of salty soda drinks, “Salt and Fruit,” with an awesome effort that features a miniature kitchen. The goal of the campaign is to highlight the flavors in a totally new, charming way. The campaign is running under the “Sekai no Kitchen Kara” tagline that translates as […]

A black-and-white animated film about bullying gets shorter every time it’s shared

Posted on 11 April 2014 | 2:47 am by Anna Rudenko

The problem of bullying might be as big as the problem of direct physical aggression. To help address it, Coalition Against Bullying for Children and Youth (CABCY) in Singapore has launched a nice video that “melts” as it is shared. The animated spot, “Share It to End It,” tells a gritty story of a little […]

Audi Urban Future Award 2014 launches under the “The Next Leap in Mobility” motto

Posted on 11 April 2014 | 1:15 am by Anna Rudenko

Audi is launching its Urban Future Award 2014, joined by four interdisciplinary teams from across the globe that are exploring the theme of “The Next Leap in Mobility” in their urban development submissions. The participants are sharing their views on the change in mobility in four megapolices—Berlin, Boston, Mexico City and Seoul. The projects will […]

Dove leveraged the placebo effect to help women feel more beautiful

Posted on 10 April 2014 | 1:21 am by Anna Rudenko

Dove has conducted a new awesome psychological experiment themed around how women perceive their natural beauty. The effort that follows the award-winning piece Beauty Sketches was inspired by a study, which showed that 80% of women feel anxious about their appearance. The Dove: Patches groundbreaking experiment is demonstrating that the beauty is already within us, […]

IKEA Japan has thrown a party in a subway train

Posted on 10 April 2014 | 1:20 am by Anna Rudenko

IKEA has transformed a subway train in Japan into a party space, to add more sunshine to the boring commuting routine and seed the joy, embedded into the brand’s philosophy, across the commuters. The two-day event—a showroom on the rails—was rolled out to support the launch of a new IKEA outlet near Tokyo’s Tachikawa Station. […]

Diesel re-imagined the English alphabet, adding a street dance twist

Posted on 10 April 2014 | 1:11 am by Anna Rudenko

Diesel has collaborated with the popular contemporary culture magazine i-D to create a motion-packed spot dubbed “A-Z of Dance.” In the video, a team of street dancers perform 26 moves, one for each letter, in alphabetical order. The spot, filmed in Los Angeles skyline, promotes the new collection of Jogg Jeans, the denim/jersey hybrid pants […]

Oreo is exploring the culinary potential of the cookies in the Snack Hacks series

Posted on 9 April 2014 | 3:02 am by Anna Rudenko

Oreo is launching the Snack Hacks series, inviting its global fan community to explore new ways of consuming the legendary sandwich cookie. As part of this project, the confectionary brand collaborates with recognized culinary geniuses who help leverage the potential of a much-loved cookie to invent truly simple and unexpected food creations, moving far beyond the “twist, lick […]

Magnum launches the fourth Pleasure Hunt game to celebrate its 25th anniversary

Posted on 9 April 2014 | 3:00 am by Anna Rudenko

Magnum is continuing is successful Pleasure Hunt series of online games with the latest installment, the fourth in a row, that pays tribute to the brand’s 25th anniversary. As part of the new digital experiment, consumers are invited to take part in The Biggest Party on the Internet. The new digital experience uses the classic […]

Mountain Dew reveals Dew Bottle Tool—the bottle gets transformed into a wrench

Posted on 9 April 2014 | 3:00 am by Anna Rudenko

Mountain Dew, the perfect drink for young people in love with extreme sports, has redesigned its bottle to turn it into a useful tool for skateboarders. The brand has released a limited edition bottle with a cap that doubles as a wrench—skateboarders can use it just on the spot to fix the gear. The brilliant idea […]

Pepsi lets the audience unlock additional moments in its World Cup ad

Posted on 8 April 2014 | 5:48 am by Anna Rudenko

Pepsi is premiering the interactive centerpiece of its World Cup campaign, an ad “Now Is What You Make It.” The spot that is launchig in nearly 100 markets is starring a pool of football stars and capturing the powerful vibe of Brazilian culture. Within the video, there’s a range of blue markers embedded to trigger […]

Schwartz allows to hear the voices of herbs and spices

Posted on 8 April 2014 | 5:29 am by Anna Rudenko

Schwartz is continuing its Feel Flavour promotional campaign with a new sensual, multi-dimensional spin-off. The brand of spices has collaborated with Grey London to create a Bluetooth-enabled vibrant “sonic” poster that plays music when touched. The technology involves the use of “touch sensitive” inks, developed by the company Novalia, that trigger sounds on each touch. In […]

Heineken releasing “The Legendary Posters” that capture the vibe of adventure

Posted on 7 April 2014 | 11:38 am by Anna Rudenko

In collaboration with Reporters Without Borders, a global non-profit that supports and protects journalists to ensure freedom of information globally, Heineken have undertaken an artistic and philanthropic project that unites a pool of recognized artists, athletes and entertainers from all across the globe. The beer brand has collaborated with 40 legendary individuals to create a […]

200+ artistic Fabergé eggs get scattered around New York City

Posted on 7 April 2014 | 11:18 am by Anna Rudenko

Fabergé is celebrating the egg season, Easter, in New York with the rollout of a campaign that features egg creations designed by recognized talents. The legendary French jewelry house has installed 200+ giant eggs, each designed by a different artist, around the five boroughs of the city and invited people to spot them for a […]

Dior adds its flower gardens on a digital map

Posted on 7 April 2014 | 11:13 am by Anna Rudenko

The house of Dior is highlighting the components of its fabulous aroma compositions with a digital odyssey across the brand’s gardens around the world, from France to Madagascar. As part of this digital effort, the brand has released a marvelous 8-minute video that focuses on the flowers that are “source for Dior’s skincare exceptional performances,” […]

Men showing wild emotions while getting waxed below the belt for testicular cancer awareness

Posted on 4 April 2014 | 11:28 am by Anna Rudenko

BBDO Toronto and production company Crush have created a controversial spot, “Not-The-Sac Wax,” to raise awareness of testicular cancer. The video featuring grimaces of men as they are getting their genital hair waxed (the process itself is off the screen). The spot has been released as part of the campaign launched by Testicular Cancer Canada […]

Users can test YotaPhone online with a help of a robot

Posted on 4 April 2014 | 2:48 am by Anna Rudenko

Yota Devices, a private international smartphone manufacturer, and the Russian media company Look At Media have launched a series of state-of-the-art experiments that center around multi-user testing of the company’s latest innovative product— a dual-screen YotaPhone. The idea behind the project is to let potential customers try the key features of YotaPhone without leaving home and […]

The World Cup adidas ball brazuca shows football match from a ball’s perspective

Posted on 3 April 2014 | 10:41 am by Anna Rudenko

The adidas brand has equipped its official ball of this year’s World Cup, brazuca, with six HD cameras to provide a deeper insight into the game. It is a custom-engineered version of the ball which will come rather as a tool to gather fans and players’ impressions and shoot a documentary film. The “brazucam” ball […]

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