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How to turn brand followers into avid promoters in social media

Posted on 26 June 2015 | 2:06 am by Popsop Staff

For the second consecutive year, Social@Ogilvy and SurveyMonkey team up to research the nature of a relatively new phenomenon in social media—brand advocates. For the latest study, they’ve surveyed more than 5,000 users from 11 countries to learn why they follow brands, share or retweet some branded content, share negative or positive experiences online, and […]

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