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Centennials versus Millenials: the dawn of the new youth marketing

Posted on 26 March 2015 | 2:48 am by Popsop Staff

Boomers, X-ers, Y-ers, Z-ers.. What’s next? The Futures Company, a Kantar-owned insight and innovation global consultancy, suggests a new term to name a demographic group of those who was born between 1997 and 2015—Centennials. The company also provides some interesting statistics on this generation gained through an in-depth qualitative and quantitative research in the U.S. […]



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