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Hack your sleep: latest projects harnessing the power of idle night hours

Posted on 23 April 2014 | 6:08 am by Anna Rudenko

A good night sleep is critical for our health, just like proper foods and physical activity. How to make the most of sleeping hours with wearable tech and apps—learn this in the round-up below. Harnessing sensory experiences for a healthier wakeup Withings, a company known by its web-connected gadgets, has produced the $299 Aura alarm […]

Baileys sent British celebrities back to the 18th century for an Easter egg hunt at London’s Harvey Nichols

Posted on 23 April 2014 | 2:09 am by Popsop Staff

Ahead of Easter, on April 15, a Rococo-style theatrical performance, organised by Baileys liquor, engaged a handful of British celebrities and visitors to Harvey Nichols at London’s Knightsbridge. Singer Pixie Lott along with Samantha Barks, Helen Flanagan, Luisa Zissman, The Voice winner Jermain Jackman and Made in Chelsea stars Rosie Fortescue, Binky Felstead and Louise […]

Philadelphia cream cheese celebrates warriors of every day with a humorous campaign in Canada

Posted on 22 April 2014 | 5:36 am by Anna Rudenko

Kraft Foods Group’s Philadelphia is rolling out a new campaign in Canada, Philly Up, that positions the soft cream cheese as a food that gives people a strong emotional push in the beginning of a day for further victories. The campaign includes three TV spots created by Toronto-based UNION that highlight some routine moments modern […]

Electrolux to livestream 15 cooking tutorials promoting kitchen appliances from Expressionist Collection

Posted on 21 April 2014 | 10:43 pm by Anna Rudenko

Electrolux is continuing  a Tumblr-based campaign Now You’re Cooking, launched back in 2012 to promote kitchen appliances, with a series of 15 recipe videos that will be livestreamed as the food is being cooked. The brand will be hosting livestreamed events for three days this week, providing amateur cooks with advice on how to create and […]

Latest issue of COLORS magazine explores the theme of forced migration

Posted on 21 April 2014 | 9:38 pm by Anna Rudenko

Benetton has dedicated the #89 issue of its COLORS magazine titled ’Moving House,‘ to the darker side of migration. The latest issue explores the challenges that forced migrants or refugees face, provides some practical tips on how to create a shelter to spend the first days on the new land and merely survive. In the past […]

Kylie Minogue selling notes from her latest single to fund APREC’s cancer research

Posted on 21 April 2014 | 4:29 am by Anna Rudenko

The Alliance for Cancer Research, APREC, has tapped global pop star and breast cancer survivor Kylie Minogue to front a new campaign that puts a song up for auction for a good cause. As part of the “One Note Against Cancer” effort by Publicis Conseil, the non-profit is selling each note from the single, “Crystallize,” composed by […]

Doritos to test three new flavors in “mystery packaging” in the U.S.

Posted on 21 April 2014 | 4:19 am by Anna Rudenko

Frito-Lay is rolling out the new “Bold Flavor Experiment” in the U.S., inviting consumers to decide in a blind test, which flavor of three new Doritos Jacked tortilla chips is better. The three favors are launched in special “mystery” silver-colored  minimalist packaging. Starting Saturday, the company has been selling the new offerings in packs that will differ […]

American responsible brand of condoms “L.” launches one-hour delivery in SF, LA and NYC

Posted on 20 April 2014 | 11:30 pm by Anna Rudenko

L., a condom company founded by photojournalist Talia Frenkel in the U.S., is launching a one-hour delivery service in NYC on May 1, after the initial successful test in Los Angeles and San Francisco in February this year. The business operates on the one-for-one social good model: for every L. product bought in the U.S. […]

IKEA spins the world within a kitchen in the second phase of the “Wonderful Everyday” effort

Posted on 18 April 2014 | 7:15 am by Anna Rudenko

IKEA is making kitchens the center of the home universe in the new piece of the “Wonderful Everyday” campaign, launched in early 2014. The 1-minute spot celebrates the creative interior solutions of kitchen designers who make this space dynamic, multi-level and ultra comfortable. The ad that debuts today, April 18, is also promoting new METOD […]

Evernote & Moleskine allow sharing notes selectively with the new Evernote Business Notebook

Posted on 18 April 2014 | 12:16 am by Anna Rudenko

Digital meets physical in a range of new products by Evernote and Moleskine. The two companies, which released a collaborative notebook in 2012, have come together again to create a product, Evernote Business Notebook, that would mimic the analog notebook in the real world, allowing customers to share handwritten meeting notes just like they do […]

Duracell sponsored “2 boys in a boat” project: the youngest pair ever to row the Atlantic

Posted on 17 April 2014 | 10:51 pm by Anna Sanina

Duracell and Grey London have presented a short film “2 boys in a boat”, a story of the youngest pair ever to row the Atlantic. 

 Photo: Jamie Sparks and Luke Birch in the boat 21-years-old Jamie Sparks and Luke Birch set a new world record by rowing 3000 miles in 54 days.
 The project […]

Seymourpowell develops brand identity and new bottle for global launch of Carlsberg’s Seth & Riley’s Garage Hard Lemon Drink

Posted on 17 April 2014 | 10:50 pm by Anna Sanina

Brand design and innovation company Seymourpowell has unveiled results of its recent collaboration with the Carlsberg Group to create a bottle and brand identity for the global launch of Seth & Riley’s Garage Hard Lemon Drink, a bitter-sweet taste drink with an ABV of 4.6 per cent. Фото: Seth & Riley’s Garage Hard Lemon Drink […]

Campari’s 2014 Art Labels collection features artworks by futurist Fortunato Depero

Posted on 17 April 2014 | 10:43 pm by Anna Rudenko

Campari is continuing its art narration through on-bottle canvases with the latest installment of the Art Labels series. Campari’s 2014 limited edition range includes three re-imagined works of Italian futurist painter and designer Fortunato Depero, who is one of the brightest representatives of the Futurist movement. He also designed a bottle for Campari soda in […]

Top 6 facts you should know about Russian business environment (to dare to work there)

Posted on 17 April 2014 | 3:03 am by Kate Belan

Whether you’re a big successful brand design agency that keeps busy throughout a year, or a small independent studio putting on a good face while merely struggling to survive, one day your business development may see a dead end unexpectedly. For any B2B service providers out there (especially in the creative industry) the goal of […]

Powerade celebrates one-legged talented boy Nico Calabria in its new World Cup spot

Posted on 16 April 2014 | 10:52 pm by Anna Sanina

Coca-Cola’s Powerade tells the story of Nico Calabria, a one-legged young boy who plays football, in it’s new spot for the World Cup by Wieden & Kennedy. The spot documents the boy’s life episodes beginning from his early childhood to present time when he is 19. Born with one leg, Nico has shown passion for […]

Ogilvy&Mather London and leading artists create powerful campaign for Amnesty International

Posted on 16 April 2014 | 10:50 pm by Anna Sanina

Ogilvy&Mather London has launched a powerful campaign for Amnesty International, a global movement for human rights. The campaign entitled “Freedom Candles” features 30 limited edition candles by an acknowledged artistic duo—Mark Landwehr and Sven Waschk—known as ‘coarse’. The idea of the project is explained in a short film. When each candle is burned, the wax sculpture […]

Leo Burnett invites top photographers to run a supporting campaign for The Renaissance Photography Prize

Posted on 15 April 2014 | 10:53 pm by Anna Sanina

Leo Burnett has devised a campaign to support The Renaissance Photography Prize, a competition which raises money for charity to help younger women with breast cancer. Photo: Perou, Courtney Love A number of top photographers including Nadav Kander, Uli Weber, Dianna Scheunemann, Perou, Rankin, Martin Parr, Robert Wilson and Chris Floyd are posting their photos […]

Honda reminds millennials about dangers of texting and driving in its new social media campaign using emoticons

Posted on 15 April 2014 | 10:52 pm by Anna Sanina

To raise awareness of the dangers of texting while driving Honda has launched a new social media program aligned with April’s Distracted Driving Awareness Month. The new “Thumbs Up” (#thumbsup) social media campaign aims to reach young drivers through usage of the emoticons and a video “On my way”. In addition, Honda has initiated a […]

Design in Sight competition by The Big Picture unveils a short list of design students who re-imagined iconic brands

Posted on 15 April 2014 | 10:50 pm by Anna Sanina

Design in Sight, a competition run by leading design research agency, The Big Picture, has unveiled a shortlist of design students from across the UK. Photo: Tom Wood, Nottingham Trent University (Malibu) Entrants have been tasked to re-imagine an iconic brand for the future and then 14 students were shortlisted by an esteemed panel of […]

Popsop hits the Russian market with its first-ever training event in Moscow: Practicum by Popsop, 10th of April (Photo)

Posted on 15 April 2014 | 6:02 am by Kate Belan

Popsop is happy to announce the successful launch of its inaugural educational event, Practicum by Popsop, which took place in Moscow on the 10th of April at British Higher School of Art and Design. The event “Design and Business. Part 1” gathered together 49 marketing and design professionals working in the FMCG sector in the […]

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