X-perience Media
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Different types of Sampling Method
Posted on 27 April 2010 | 7:53 pm by Shivani Saini
Sampling Methods:-
1) Probability Sampling Method
2) Non-Probability Sampling Method
               
Probability Sampling Methods –
1)...
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How To Get Good Pictures - The Rule of Thirds
Posted on 21 April 2010 | 9:15 am by Shivani Saini
One of the most popular 'rules' in photography is the Rule of Thirds. It is also popular amongst artists. The Rule of Thirds is based on the fact that the human eye is naturally drawn to a point...
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Characteristics of Camera Lens
Posted on 14 April 2010 | 8:05 am by Shivani Saini
->Focal length: Light rays which are parallel to the axis of the lens, after passing through a convex lens meet at a point on the other side of the lens. This point is called as a focus of the lens....
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Benefits of Advertising
Posted on 7 April 2010 | 8:06 am by Shivani Saini
1. Economic Benefits of Advertising: Advertising can play an important role in the process by which an economic system guided by moral norms and responsive to the common good contributes to human...
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How To Get Good Pictures - Camera Composition
Posted on 30 March 2010 | 7:55 pm by Shivani Saini
=>Headroom: Enough room for the subject's head. Too low in the frame (too much headroom) makes them appear short. Not enough headroom makes them look tall and scrunched. Correct headroom gives the...
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Contempt of Court 1971
Posted on 23 March 2010 | 7:01 pm by Shivani Saini
Contempt of Court (1971):- One of the reasonable restriction as provided in the article 19 (2) on the exercise of the right to freedom of speech and expression, which include the freedom of the press...
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Unique Selling Proposition
Posted on 17 March 2010 | 7:46 am by Shivani Saini
The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s....
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How To Get Good Pictures - Camera Angle
Posted on 9 March 2010 | 7:03 pm by Shivani Saini
Camera Angles:-
1. High Angle
2. Low Angle
3. Distance to subject
               
High angle: Placing the camera above the subject...
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Advertising Objectives
Posted on 3 March 2010 | 7:08 am by Shivani Saini
Advertising objectives are the communication tasks to be accomplished with specific customers that a company is trying to reach during a particular time frame. A company that advertises usually...
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Functions of Mass Media
Posted on 23 February 2010 | 7:01 pm by Shivani Saini
Almost everyone gets his or her information about world, national, and local affairs from the mass media. This fact gives both print and electronic media important functions that include influencing...
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3-Point Lighting
Posted on 16 February 2010 | 7:04 pm by Shivani Saini
Key Light - Fill Light - Back Light
The best lighting technique is 3-point lighting. In 3-point lighting 3 lights are used. A key light, a fill light, and a back light. A key light is the main light...
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Media and World War II
Posted on 10 February 2010 | 8:47 am by Shivani Saini
Probably every conflict is fought on at least two grounds: the battlefield and the minds of the people via propaganda. The “good guys” and the “bad guys” can often both be guilty of misleading their...
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Methods of Research
Posted on 3 February 2010 | 8:28 am by Shivani Saini
All methods of research can be classified as;
1) Quantitative Research
2) Qualitative Research
               
Quantitative...
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Centralization and Decentralization
Posted on 27 January 2010 | 11:29 am by Shivani Saini
Centralization refers to the union and consolidation of departments into one center. Within the center, standardization may occur on operations ranging from computer systems to networked resources,...
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Establishing a Media Organization
Posted on 20 January 2010 | 6:57 pm by Shivani Saini
Establishing an organization requires a full understanding of the key characteristics. They include a vital vision, clear accountability lines, adequate facilities, reliable and diverse revenue...
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Event Promotion Tools
Posted on 13 January 2010 | 8:48 am by Shivani Saini
Tools of Event Promotion:-
1) Advertising
2) Public Relations
3) Direct Contact
4) Hospitality
               
1) Advertising: -...
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Radio Play or Radio Drama
Posted on 6 January 2010 | 8:39 am by Shivani Saini
Radio Play/Drama is a form of audio storytelling broadcast on radio. With no visual component, Radio Play depends on dialogues, music and sound effects to help the listener imagine the...
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Media Organization
Posted on 30 December 2009 | 8:00 am by Shivani Saini
“Media Organization” is a deceptively simple term encompassing a countless array of institutions and individuals who differ in purpose, scope, method, and cultural context. Mass media include all...
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Sampling in Research
Posted on 16 December 2009 | 8:40 am by Shivani Saini
Sampling is the process of selecting units (e.g., people, organizations) from a population of interest so that by studying the sample we may fairly generalize our results back to the population from...
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Types of Advertising Research
Posted on 2 December 2009 | 7:01 am by Shivani Saini
Research can be conducted to optimize advertisements for any medium: radio, television, print (magazine, newspaper or direct mail), outdoor billboard (highway, bus, or train), or Internet. Different...
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Law of Defamation
Posted on 26 November 2009 | 7:03 am by Shivani Saini
Law of Defamation: - The law of defamation is supposed to protect people's reputations from unfair attack. In practice its main effect is to hinder free speech and protect powerful people from...
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How To Get Good Pictures - Composition Basics
Posted on 18 November 2009 | 8:25 am by Shivani Saini
Focus: A shot in focus is crisp and clear, with good definition of object. Most digital cameras have automatic focus and manual focus. Selecting automatic focus allows you to get quick action photos....
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Community Radio in India
Posted on 11 November 2009 | 8:01 am by Shivani Saini
Community radio is a type of radio service that caters to the interests of a particular area in need of mass awareness. The broadcasting material of community radio has to be popular to the local...
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Non-Aligned Movement (NAM)
Posted on 4 November 2009 | 8:33 am by Shivani Saini
The Non-Aligned Movement(NAM) is an organization of states considering themselves not formally aligned with or against any major power bloc. It was founded in April 1955; as of 2007, it has 118...
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History of Indian Radio
Posted on 28 October 2009 | 7:42 am by Shivani Saini
Broadcasting began in India with the formation of a private radio service in Madras (presently Chennai) in 1924. In the very same year, British colonial government approved a license to a private...
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