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Advertising objectives are the communication tasks to be accomplished with specific customers that a company is trying to reach during a particular time frame. A company that advertises usually...
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Almost everyone gets his or her information about world, national, and local affairs from the mass media. This fact gives both print and electronic media important functions that include influencing...
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Key Light - Fill Light - Back Light
The best lighting technique is 3-point lighting. In 3-point lighting 3 lights are used. A key light, a fill light, and a back light. A key light is the main light...
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Probably every conflict is fought on at least two grounds: the battlefield and the minds of the people via propaganda. The “good guys” and the “bad guys” can often both be guilty of misleading their...
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All methods of research can be classified as;
1) Quantitative Research
2) Qualitative Research
Quantitative...
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Centralization and Decentralization
Centralization refers to the union and consolidation of departments into one center. Within the center, standardization may occur on operations ranging from computer systems to networked resources,...
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Establishing a Media Organization
Establishing an organization requires a full understanding of the key characteristics. They include a vital vision, clear accountability lines, adequate facilities, reliable and diverse revenue...
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Tools of Event Promotion:-
1) Advertising
2) Public Relations
3) Direct Contact
4) Hospitality
1) Advertising: -...
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Radio Play/Drama is a form of audio storytelling broadcast on radio. With no visual component, Radio Play depends on dialogues, music and sound effects to help the listener imagine the...
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“Media Organization” is a deceptively simple term encompassing a countless array of institutions and individuals who differ in purpose, scope, method, and cultural context. Mass media include all...
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Different types of Sampling Method
Sampling Methods:-
1) Probability Sampling Method
2) Non-Probability Sampling Method
Probability Sampling Methods –
1) A...
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Sampling is the process of selecting units (e.g., people, organizations) from a population of interest so that by studying the sample we may fairly generalize our results back to the population from...
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How To Get Good Pictures - The Rule of Thirds
One of the most popular 'rules' in photography is the Rule of Thirds. It is also popular amongst artists. The Rule of Thirds is based on the fact that the human eye is naturally drawn to a point...
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How To Get Good Pictures - Camera Angle
Camera Angles:-
1. High Angle
2. Low Angle
3. Distance to subject
High angle: Placing the camera above the subject gives...
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How To Get Good Pictures - Camera Composition
=>Headroom: Enough room for the subject's head. Too low in the frame (too much headroom) makes them appear short. Not enough headroom makes them look tall and scrunched. Correct headroom gives the...
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How To Get Good Pictures - Composition Basics
Focus: A shot in focus is crisp and clear, with good definition of object. Most digital cameras have automatic focus and manual focus. Selecting automatic focus allows you to get quick action photos....
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Community radio is a type of radio service that caters to the interests of a particular area in need of mass awareness. The broadcasting material of community radio has to be popular to the local...
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The Non-Aligned Movement(NAM) is an organization of states considering themselves not formally aligned with or against any major power bloc. It was founded in April 1955; as of 2007, it has 118...
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Broadcasting began in India with the formation of a private radio service in Madras (presently Chennai) in 1924. In the very same year, British colonial government approved a license to a private...
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The Bombay Stock Exchange Limited is the oldest stock exchange in Asia and has the greatest number of listed companies in the world, with 4700 listed as of August 2007. It is located at Dalal Street,...
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The World Bank is a vital source of financial and technical assistance to developing countries around the world. Its not a bank in the common sense. The World Bank is established on 1st July, 1944...
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Federation of Indian Chambers of Commerce and Industry (FICCI)
The Federation of Indian Chambers of Commerce and Industry (FICCI) is an association of business organizations in India, headquartered in the national capital New Delhi. FICCI is one of the main...
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How to Set Up Your Own FM Radio Station - Licensing and Start Up Issues
The basics of setting up a new radio station....
First you have to make decisions on two issues. You must choose the right place where your studio will be located. Also you must decide whether your...
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The Confederation of Indian Industry (CII)
The Confederation of Indian Industry (CII)was established in 1895. In the beginning, the name of the organization was Engineering and Iron Trades Association (EITA). EITA was set up with a goal to...
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The United Nations (UN) is an international organization whose stated aims are facilitating cooperation in international law, international security, economic development, social progress, human...
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