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Few Consumers Are Cracking The QR Code

As featured on National Public Radio If you drive by billboards or flip through magazines from time to time, you may have noticed pixelated squares popping up all over the place. These aren’t scrambled checkerboards or alien landing pads, but QR codes, short for quick response codes. The codes are scanned with a smartphone camera, kind of like one might scan a bar code, and marketing departments all over the country are coming up with clever ways to use them. Back in 1994, when bar codes ruled the digital scanning universe, the automotive components company Denso Wave Inc. developed QR ...

Why isn’t everyone using QR Codes?

As featured on iMedia Connection QR or quick response codes are a type of 2D barcode. The use of 2D barcodes is also known as mobile tagging because smartphones can be used to read the codes. QR codes were developed back in 1994. The technology has been embraced in Japan and Korea, but only relatively recently in the West. Having been around for such a long time, why isn’t everyone using QR codes? One of the largest barriers preventing people from using QR codes is simply an awareness of the technology. According to recent ComScore figures, smartphones make up 32 per ...

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