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How to be successful with a VoC (Voice of the Customer) Program with CRM

Posted on 25 January 2018 | 5:49 am by Patricia Jones

VoC (Voice of the Customer) programs have gained momentum as a strategic asset for most customer-centric business minds and forward thinking CMOs, CEOs and customer experience leaders. In fact, according to 2016 reports by Forrester the Chief Marketing Officers, whose performances ranks them in the top quartile, mostly access VoC programs more often, than their lower-performing peers. If you are not using VoC program now, here are 7 infallible steps and some best practices to get you started and going.

The post How to be successful with a VoC (Voice of the Customer) Program with CRM appeared first on Best Small and Medium Business CRM Software - ConvergeHub.



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