Including you, me and most of us, our smartphones are the last thing that we check before sleeping and the first thing in the morning. Such an exploding usage of mobile has attracted the marketers all over the world. It has overtaken desktop advertising a few years before and has actually become the next big game changer in the digital arena. But in spite of its powerful dominance over traditional advertising, our marketers are lacking somewhere and are not taking complete advantage of it. Despite being a mobile-first world, there are marketers who don’t bother to do mobile advertising or […]
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