Netscribes Market Research Reports

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Air Care Market in India 2017

Posted on 1 March 2017 | 12:00 am by

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Netscribes' latest market research report titled Air Care Market in India 2017, finds the growing awareness coupled with increasing income among urban consumers to be one of the key reasons for the growth of the sector. Though the Indian air care category is still nascent with low penetration and involvement, but the rising disposable income has enabled higher out of pocket expenditure on FMCG products by the Indian consumers. Growth in the awareness regarding benefits of air fresheners and the need to maintain a clean environment is further leading to increased demand for air care products. Car fresheners dominate the air care market followed by home and bathroom fresheners. However, challenges associated with retailing of air care products are hampering growth of the segment. Consumers who are aware of the presence of toxic ingred ...

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