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The Ultimate Guide: Instagram Video Ads & their Specifications

Posted on 22 April 2019 | 10:41 am by

Instagram advertising has successfully made the ultimate space in overall marketing strategies. It is getting used by businesses of different brand scales and niches these days. It has become one of the best ways to gain brand exposure for your business via visuals in no time. However, all the social media platforms are on the same page when it comes to video ad format, so Instagram. Ads in the form of videos are getting far more acknowledgment in comparison to simple image-based ads. So, this article is a simple guide for the advertisers and marketers who are just stepping into the world of social media marketing.

Why Video ads are more convincing?

According to various statistics, it has been always found that people get convinced very faster by video ads in comparison to simple ads. One study also revealed that one-third of the people prefer to buy products those ads are created in video format. That’s hilar!! That’s why marketers prefer to create the best quality Instagram video ads.

Video ads are brilliant to captivate audience attention because they convey the business goals both audibly as well as visually. They are best in relation to demonstrating the product details to every single potential client. As per the study, it has been found that sales of brands get hiked up to 35% if their description and promotion strategy consists of a video ad.

Also, when people find any video ad interesting then they don’t think twice before sharing it with other folks and their followers. Thus, the visibility of the ads gets increased more and more. It is really obvious that video ads create a more powerful emotional impression over the audience that somehow lacks in case of image-based ads. Moreover, video ads should get involved in your Instagram marketing strategies if you really want to increase the sales of your products.

What are the desired specifications of video ads for Instagram?

As we all know that social media platforms are the most constantly mutable places of the web. Things change on them in seconds and you never know which strategy becomes insignificant and useless. That’s why staying in touch of the trivial things in regard to social media has become an imperative and logical approach. You can upload different types of ads on Instagram like landscape video ad, vertical video ad, stories video ad, square video ad, and a carousel video ad.

Below are some of the most general specifications of video ads for Instagram. Have a look!

  • Video file should be under 4GB in size.
  • Video length should be under 60 seconds.

  • Two rows of text will get displayed.

  • The highest video resolution source should be stuff without letter or pillar boxing.

  • Don’t include too many words because if thumbnail images consist of more text then would come across late delivery.

  • Square pixels, 264 compression, stereo AAC audio compression at 128+kbps, fixed frame rate.

These are some of the most important technical specifications you have to follow anyhow for creating the best video ads for Instagram.



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